Progress is alive and well. Modern technological innovations have evolved, altering even the basic format of 30-minute shows like sitcoms and animated series. Network Executives think it’s no longer convenient to opt for commercials to mark the separation between the end of one program and the immediate start of what follows in their slate. As a result, these little advertisements now go along with – and sometimes even within –the program, which makes the whole show appear as if it were chopped into several pieces by a few seconds or minutes of ads. This has become so much the norm that there are even times when show writers take the opportunity to accommodate this advertisement format when writing segments of their program. That’s why if you’ll notice, most ads come at the right moment, such as a cliffhanger or a punch line, in order to add to the whole tone of the show and for the viewers to want to watch more. This kind of pacing benefits both the network or production company, since they’re able to keep people watching amidst these commercials, and their viewers, because they get more excited for the following parts of the show that come after the break.
To show how these ads are placed, notice how there are shows that make use of split-screen to have closing credits and ads run at the same time. Another kind of ad placement is the way that certain TV programs have done away with the traditional format of opening credits like the classic intro to :The Simpsons”, or the way Eric foreman and his gang sang to a Cheap Trick song on “That 70’s Show”. These days, it’s more usual to see shows, particularly sitcoms, opening with the episode and just having a title card shown for a couple of seconds. The reason for that is shows are trying to give as much content as possible despite the short air time they’re given.
It’s no surprise that there are times ads could get tiring, so one option to minimize this is by opting for a streaming service where you can watch the shows you like at your own pace. You can download the app from here.
TV networks fill the many little gaps within their shows that back in the day were for dead air (on the radio) or a still picture accompanied by some music (for TV and even movies)with promos for other programs on their slate, product placements, the occasional news break and network ID’s. This rule is especially the standard for big companies that tend to commission thousands upon thousands of different promotional segments a year that range from a few seconds to ones that last for two to three minutes. And although they employ an impressive amount of production quality, they still tend to sometimes affect your viewing of the show negatively by abruptly cutting the flow it has. It’s a good thing, though, that streaming services like boxapp.com help make this problem become less of an occurrence. Here’s the link to their official website in case you were wondering.